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It's Better To Mediate Than To Argue And Remove All Doubt

CSS XHTML Conversion - Lower the Bounce Bring The Boom.

SoCalMediator.com is the primary online home of Fred T. Ashley of the Ashley Mediation Center. A Martindale-Hubbell top AV rated mediation professional; Fred Ashley specializes in business mediation and employment arbitration, primarily throughout the state of California.

Website:
SoCalMediator.com

Services Provided:
CSSOrganic Search
CSS Reconstruction, website updates and organic search engine optimization

Technology Used:
PHP / MySQL

Date Work Commenced:
September, 2008

The Goal:

Increase the amount of traffic and ranking to this top rated California mediator.

The Problem:

The site was a jumbled mess of tables and CSS that were all a strewn. The page hierarchy was a complete mess and did not promote search engine spider synergy.

The Solution:

Website Design Restructuring and Organic Search Engine Optimization.

We went from a jumbled table driven design to a complete CSS/XHTML tableless concotion that helped to drive the content, lower load times, and increase user participation. The plan had always been to optimize this site from the code out. While we did not perform a complete redesign, as it was not requested, we did make some minor adjustments during the on page optimization process that helped drop bounce rates by 10%.

So Cal Mediator actually ranks on over 250 different keywords. When lawyers or companies have a dispute of any kind Mr. Ashley has been the trusted name in California to turn to for his ethical mediation services.

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